DIGITAL STRATEGY PROPOSAL · 2026

Your store deserves
to be found.

Authority Score 6. Organic traffic 13 visits/month. 32 keywords. The product is luxury — the digital presence isn't there yet. We fix that.

Authority Score
6 / 100
Low authority
Organic Traffic / mo
13
+160% recent uptick
Organic Keywords
32
Zero paid traffic
Ref. Domains
29
53 backlinks total

↓ SCROLL

The Diagnosis

A luxury brand with a ghost for a website.

The products are beautiful — Oceanus dresses at $1,395, hand-beaded pieces, hidden gem designers. But Google sends 13 people a month. That's not a traffic problem. It's a visibility problem we know exactly how to solve.

FASHIONTASTEMAKERSTX.COM — CURRENT STATE
Semrush · June 2026
NEEDS WORK
Authority Score
6
Organic Traffic
13/mo
Organic Keywords
32
Ref. Domains
29
Backlinks
53
Paid Traffic
0
AI Visibility
14
AI Mentions
1
ORGANIC TRAFFIC — HISTORICAL Semrush · Jun 2026
What We Found

Seven issues killing your visibility.

After auditing the site and the Semrush data, these are the priority problems blocking organic growth. Every single one is fixable.

01
Authority Score of 6 — essentially invisible to Google CRITICAL
A score of 6/100 means Google has almost no trust signals for this domain. Competitors in luxury fashion average 30–55. Without authority, even perfect content won't rank.
02
Only 32 organic keywords indexed CRITICAL
A luxury e-commerce store should rank for hundreds of keywords: designer names, dress styles, occasions, price points. There are no collection pages, no blog, no editorial content to capture search intent.
03
Product pages missing SEO fundamentals CRITICAL
Product titles like "Arizona Dress by Oceanus" with no descriptions, no alt text on images, no structured data (schema markup). Google can't understand what's being sold.
04
Zero AI search presence HIGH
AI Visibility score of 14, with only 1 ChatGPT mention and 0 Google AI Overview appearances. When someone asks ChatGPT "where to buy luxury resort wear in Texas," Fashion Tastemakers doesn't exist.
05
No Google Ads — zero paid traffic HIGH
Organic takes 3–6 months to compound. Without paid campaigns in parallel, there's no traffic while SEO builds. The budget is $0 right now, meaning no immediate revenue bridge.
06
Weak backlink profile — only 29 referring domains HIGH
53 backlinks from 29 domains. A mid-tier fashion blog has 200+ referring domains. No PR placements, no fashion press, no editorial links that signal authority to Google.
07
No content strategy — blog, lookbooks, editorial missing HIGH
Luxury fashion stores that rank have editorial content: style guides, designer spotlights, trend reports. These pages capture informational searches and funnel warm traffic to product pages.
The Plan

How we turn it around.

A dual-track strategy: fix the technical foundation immediately, then build the content and authority engine that compounds over time.

🔍 Technical SEO + Site Fix
Full technical audit & crawl error resolution
Product page optimization: titles, meta, structured data
Image alt text for all product photography
Schema markup: Product, BreadcrumbList, Organization
Page speed optimization (Core Web Vitals)
Google Search Console + GA4 setup
✍️ Content & Editorial
Keyword research: 500+ luxury fashion terms
8–12 SEO articles/mo: designer spotlights, style guides
Collection page copy that ranks ("resort wear Texas")
FAQ content optimized for AI Search (SGE, ChatGPT)
Lookbook editorial content for link acquisition
Brand story & about page (trust signals)
💰 Google Ads + Paid
Search campaigns: brand + category keywords
Google Shopping campaigns for product catalog
Retargeting: site visitors & cart abandoners
Seasonal pushes: resort season, holiday, events
Audience targeting: luxury buyer segments
Performance Max for e-commerce conversion
🤝 Authority Building + AEO
Link building: fashion press, style blogs, TX media
PR outreach to luxury & lifestyle publications
AEO: optimize for ChatGPT, Perplexity, AI Overviews
Google Business Profile optimization
Influencer partnership content (SEO value)
Luxury directory & editorial placements
Full Transparency

Dashboard in real time.

24/7 access to every metric. No reports that arrive late. No massaged data. What you see is what's happening.

backbone-fashiontx.com/dashboard
LIVE
Sessions Today
84+18%
Organic Kwds
312+48
Auth. Score
18+12
AI Visibility
94+80
Traffic — Last 30 Days
Top Pages
/resort-collection32
/oceanus-new-york24
/luxury-resort-wear19
/mercedes-salazar15
⚡
Live Data
Traffic, keywords, rankings updating in real time from Search Console and Semrush.
🔓
No Black Boxes
Every action, every result, every dollar documented and accessible. Absolute transparency.
🔔
Auto Alerts
Notifications when milestones are hit, problems detected, or significant changes happen.
Success Metrics

KPIs you can verify yourself.

Every number below is checkable in Google Search Console, Semrush, or GA4. No made-up metrics.

PROJECTIONS BASED ON INDUSTRY BENCHMARKS FOR LUXURY E-COMMERCE AT SIMILAR DOMAIN AGE

MetricToday6 Months12 Months
📈Organic Traffic / mo13800–1,5003,000–5,000
🔑Organic Keywords32400–6001,500+
🏆Keywords Top 10~230–50150–250
⚡Authority Score618–2428–36
🤖AI Visibility14100–200400–700
🔗Referring Domains2980–120200–300
Investment

A model that grows with you.

We scale our services as your results scale. Each phase unlocks when verified KPIs are hit — you only pay more when you're already winning.

ALL AMOUNTS IN USD · AD SPEND BILLED SEPARATELY DIRECTLY TO YOUR AD ACCOUNT

MONTHLY RETAINER
SEO + Content + Strategy

Technical fixes, keyword architecture, content engine launch, first link-building push, and Google Ads campaigns running in parallel from day one.

$800
USD / MONTH
+ IVA / TAX WHERE APPLICABLE
✓Full technical SEO audit + fixes
✓All product pages optimized
✓500+ keyword research + mapping
✓Schema markup implementation
✓Google Search Console + GA4 setup
✓Live dashboard access (24/7)
✓8–10 SEO articles / month
✓Google Ads campaign setup & mgmt
✓AEO content for AI Search
✓Monthly performance report
6-MONTH DEAL Website Fix — Included at No Extra Cost

Commit to 6 months of SEO at $800/month and the $1,000 website overhaul is included at no charge. We fix the technical foundation, optimize every product page, and set up your analytics — before month one even begins.

Without the 6-month commitment, the website fix is billed as a separate $1,000 one-time project before starting monthly SEO.

AD BUDGET — SEPARATE · BILLED DIRECTLY TO YOUR ACCOUNT
RECOMMENDED MINIMUM
$500–$800
USD / month · Google Shopping + Search
As results grow and we identify what converts, we'll recommend scaling the budget together — but the decision is always yours.

Important: Organic SEO takes 3–6 months to compound. Without ads running in parallel, there's no immediate traffic while we build. A minimum $500–$800/month in paid ads from day one creates a revenue bridge while the organic foundation matures.

THE ALTERNATIVE
DO NOTHING
13 visits
per month · forever
No growth · No revenue bridge · No visibility
WITH BACKBONE
$800/mo
KPIs verified · escalation tied to results
Dashboard 24/7 · AI-powered · Transparent
NEXT STEP

The product is already exceptional.
The world just needs to find it.

Every problem we found is solvable. Every KPI we projected is realistic. The question is whether we start fixing it this month — or keep losing ground to competitors already investing in SEO.

BACKBONE
wearebackbone.com
CONFIDENTIALJUNE 2026BACKBONE × FASHION TASTEMAKERS TX